Act Fast to Earn Double Southwest Points to/from Six Cities

Southwest is closing out 2011 on a promotional tear, with two noteworthy bonus offers in place at year's end.

The first is a double elite-qualifying points offer, system-wide, launched in response to a similar promotion from American.

The second, reviewed below, is a straightforward double points offer for flights to and from six cities.

Offer Details

Rapid Rewards members can earn double points on every Southwest flight to or from Boston, Manchester, Newark, New York (LaGuardia), Orlando, and Providence between January 4, 2012, and February 15, 2012.

To earn the bonus, you must register for the promotion and book your qualifying flights by December 30.

Offer applies to new reservations only.

Deal or No Deal

Double points. Good.

A six-week window to earn the bonus. Good.

No limit on the number of times the bonus may be earned. Good.

The offer can be combined with the Southwest's double elite-qualifying points promotion, which makes flights through the six targeted cities doubly rewarding: They earn both double redeemable points and double elite points. Good.

The conspicuous negative associated with this promotion is the deadline for registering and booking: December 30. Marketers may think snooze-you-lose tactics are clever. Consumers just find them annoying.

In all, this is a promotion worth participating in, if you're ready to book immediately.

Other Posts of Interest

• Southwest Matches American's Double Elite Mile Promotion
• American Offers Double Elite-Qualifying Miles Through January 2012
• Upcoming US Airways Program Changes Are Mostly Downgrades
• Earn Triple Base Points for JetBlue Flights
• Double Elite-Qualifying Miles From Frontier
• US Air Brings Back the Buy-Miles Bonus, with a New Restriction
• United Matches American's Elite Bonus for Chicago Flights
• Delta Puts Elite Perks Up for Sale
• Where Do My Miles Go If American Goes Bankrupt?
• Earn More American AAdvantage Miles for Holiday Shopping
• Earn More Delta Miles for Holiday Shopping
• Which Airline Programs Are the Most (and Least) Generous?
• Earn More Shopping Miles From United
• Fly to Tokyo in Business Class for 50,000 AAdvantage Miles

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