Southwest's Big Credit Card Sign-Up Bonus (Ends August 7)

With the many credit card incentives currently in circulation, anything less than a 50,000-mile bonus just isn't going to get much traction with consumers.

Apparently with that in mind, Chase, which has established itself as the premier issuer of rewards credit cards, is taking steps to ensure that its Southwest Airlines Rapid Rewards Premier card remains top-of-mind.

Offers Details

New Southwest Airlines Rapid Rewards Premier cardholders will be awarded 50,000 bonus points after the first purchase.  In Southwest's new program, that translates into more than $800 toward Wanna Get Away award tickets -- probably two free round-trip flights.

Other card details:

• Card awards two points per $1 on purchases of Southwest tickets and Rapid Rewards hotel and rental car partners; one point per $1 for other charges.
• Annual fee is $99.
• Annual percentage rate (APR) is variable -- the Prime Rate plus 10.99 percent -- currently 14.24 percent.
• Cardholders receive 6,000 bonus points on their anniversary, enough for $100 toward a Wanna Get Away award ticket.

There's no published end date to the 50,000-point offer, so it could be terminated at any time.

Deal or No Deal

Southwest isn't known for its aggressive credit card offers, so this is likely as good as it's going to get.  Which is to say, if a Rapid Rewards-linked credit card is on your shopping list, this would be a good time to pull the trigger.

Unless you're a serial card acquirer -- a "flipper," who signs up solely for the bonus, and then moves on -- the question posed by a credit card has less to do with the card itself than it does with the program it's linked to.  So in this case, the question is: Is Southwest's Rapid Rewards a program that meets your needs?

The new revenue-based version of the program has seemingly split the traveler universe into fierce partisans and equally fierce critics.  For those in the former camp, the Rapid Rewards credit card is a natural adjunct to their participation in the program.  For those in the latter camp, the question is moot.

Reader Reality Check

Comments on Rapid Rewards, or this credit card offer?

Other Posts of Interest

• Southwest Changes the Game With New Rapid Rewards Program
• Chase Sapphire Preferred Card Comes With 50,000-Point Bonus
• New Southwest Rapid Rewards Program Gets Mixed Reviews
• Just How Rewarding Is Your Airline Rewards Program?
• British Air Card Now Offers 50,000 Bonus Miles, No Foreign Transaction Fees
• Q&A: Help, I Can No Longer Afford That "Free" Ticket!
• Your Choice: Airline Miles or Hotel Points?

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Comments

[manus]

no applicable to canadians we must not be considered or wanted as customers

[carolm]

I've vowed not to pay $ for a credit card...especially when you can get free miles elsewhere.

[leslie]

and nothing for the consumer who already has a SW Credit card and really doesnt think the new program is so great?