InterContinental Adds More Priority Club Bonus Options for Summer Stays

InterContinental's current promotion—double Priority Club Rewards points or miles for the second and subsequent stays—is in effect between May 16 and August 15. So there was no reason to expect any new system-wide offer until closer to summer's end.

Surprise!

Offer Details

While it's not yet on the general Priority Club website, the following choice of new bonuses has just appeared on the Priority Club Insider site:

Stay three nights between July 1 and September 30 to earn 5,000 bonus points (register here).
Stay seven nights between July 1 and September 30 to earn 10,000 bonus points (register here).
Stay 15 nights between July 1 and September 30 to earn 15,000 bonus points (register here).

The site highlights the following two promotion terms in red:

1. You can only sign up for one of these offers (either from this page or via your targeted email from Priority Club).

2. Once you have signed up you can't change your mind!

So yes, make a realistic assessment of your summer travel plans before committing to one or the other offers.

Deal or No Deal

Depending on which version of the offer you choose, you'd earn 1,667, 1,429, or 1,000 bonus miles per night. (Oddly, the promotion is structured to be less rewarding, on a per-night basis, the more times you stay. If I were a marketer, I'd design the incentive to give customers more not fewer reasons to stay more often.)

To put the bonus points into perspective, you'd earn enough for a PointBreaks award, Priority Club's discounted 5,000-point awards, after three paid nights; enough for a free night at a Holiday Inn Express hotel after seven paid nights; and enough for a free night at a Candlewood Suites hotel after 15 paid nights.

If free nights are the goal, you might do better with one of the other summer hotel promotions.

Starwood and Best Western, for example, are offering a free resort night after three stays, each of which could be just a single night. And Marriott and Choice are both offering a free night after only two stays.

Reader Reality Check

What's your goal for summer stays: free nights, bonus miles, bonus points?

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